WIKA’s selective market strategy is based on selected market. Currently, WIKA’s market consists of domestic and overseas market. The strategy for domestic market is to select projects coming from the Government with adjusted budget and private companies which offer better profit. While for overseas market, WIKA focuses on its existing market.
WIKA’s financial strategy is focused on the optimization of liquidity level. This strategy can be achieved through Centralized Financial Strategy and Self-Financing Project Policy. Those strategies are expected to be able to keep company’s liquidity level.
Operational Excellence refers to three strategies, as follows:
Continuing Efficiency Program, and
Centralized Procurement is one of substantial ways to reduce the costs especially gaining higher income and efficiency on inventory costs. Efficiency Program is conducted through continuous improvement efforts in each business process, both for costs of goods and operational costs. Risk mitigation is conducted as part of the risk management that aims to negate or reduce the risks level encountered by the company.
Investment Strategy "The Reinforcement of Forward-Backward Integration"
The investment strategy applied is by conducting added values and competitive excellence investment. The added values strategy conducted by making the right investment decision and is expected to give added values to the company especially in terms of the return on investment. Competitive excellence strategy is an investment selection strategy to increase the ability of company's synergy to give more added values to the customers compare to its competitors.
Human Capital Development Based on Competency and Retirement
Human Capital Development Strategy is started from the organization structure that is adjusted with the company's development road map and develop the competency of its human capital to support the Company's growth. The implementation of "more for more" principles in applying the retirement policy.